Reporting to the Director of Marketing, the overall goals and responsibilities of the position are:
- Coordinate all offline and online BtoB acquisition marketing campaigns and collateral (includes list purchase/rental, simple media planning/media buying, development of creative strategies, copywriting, design oversight, production, fulfillment, tracking, and archiving):
- Direct mail
- Print advertising
- Web advertising
- Press/PR
- Exhibitions/Trade Shows
- Event Sponsorship
- Paid Search
- Assist in launching new products and services (both online and offline)
- Assist in launching business in new cities
- Assist in managing third party vendor relationships
- Serve as a brand guardian, ensuring brand consistency and compliance in all BtoB Acquisition efforts
In order to succeed in this position, you are required to:
- 2 years of BtoB acquisition marketing experience
- Solid understanding of basic marketing concepts
- Track record in executing successful marketing campaigns and managing projects, including direct mail, email, print and web advertising, press/PR, exhibitions/trade shows, event sponsorship, and paid search
- Strong copywriting skills, with the ability to write and edit creative copy for direct mail and email campaigns, printed collateral and web pages
- Experience working with external creative agencies and production vendors and an understanding of the design and print process
- Exceptional negotiation, strategic, analytical, organizational, written, verbal and presentation skills
- Extremely detail-oriented, with the ability to multitask, prioritize, and meet deadlines under pressure
- Highly competent, confident, motivated, responsible, and dependable
- Entrepreneurial spirit, with the ability to be self-motivated and flexible in a fast-paced, dynamic work environment
- Strong problem-solving skills
- Desire to join a passionate team dedicated to growing an exciting business through vision, skill, integrity, and teamwork
- Extensive knowledge of Microsoft Word, Excel, the Internet (comfort with PowerPoint a plus!)
- Bachelors degree
- References
We offer a competitive compensation package and comprehensive benefits as well as an environment for self-starters to grow.
Interested candidates should submit their resumes by clicking here. EOE
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